The Vishwa Hindu Parishad (VHP) said it will not allow screening of Salman Khan Films’ upcoming movie Loveratri as its name distorts the meaning of a Hindu festival. VHP’s international working president Alok Kumar said, “We will not allow its exhibition in cinema halls in the country. We don’t want the sentiments of Hindus to be hurt.”
While speaking to reporters, Kumar said, “The film is set against the backdrop of Navratri, a Hindu festival, and the name distorts its meaning.”
Navratri is a nine-night festival for worship of nine avatars of Goddess Durga. The festival is marked with revelry across various parts of the country and is particularly famous in Gujarat.
Loveratri, which is said to have a backdrop of Gujarat, is expected to be released on October 5 this year which is around the same time when Navaratri would be celebrated.
There have been a number of movies in the past which have faced opposition from the VHP and other organisations on some or the other issue and due to this, some of them had to go for a new name, besides other changes. For instance, Sanjay Leela Bhansali’s Padmavati had to change its name to Padmaavat.
Salman Khan is launching his brother-in-law Aayush Sharma in his home production ‘Loveratri’.
The 52-year-old star made the announcement of this film via his Twitter account last December.
— Salman Khan (@BeingSalmanKhan) December 14, 2017
The movie is directed by Abhiraj Minawala, who will be haking his debut with ‘Loveratri’. Abhiraj has served as assistant director in films such as Salman’s ‘Sultan’ and Shah Rukh Khan’s ‘Fan’.
Speaking to reporters during his maiden visit to the city after being elected as VHP’s international working president last month, Kumar said the VHP has been working on several issues since 1964, such as social harmony, establishing family values, Ram temple and all of them continue to be relevant.